Hallmark performs circulation fulfillment for more than 360 business publications, most of whose circulations are audited by ABC or BPAWW. Several of these must pass unit audits.  Hallmark is a member of:

We provide everything from front-end clerical labor and supervision to preparation of issue labels and reports and other extracts. Our system is designed with numerous checks and balances to be sure transactions are not lost, backlogs do not arise, and that splits and extracts are shipped correctly and on-time.  By using our management and experience, the publisher is relieved of the labor-intensive front-end operation that includes, but is not limited to, the following tasks:
 

  
 
  • Duplication control within your database. Periodic duplication checks run against a subscriber file are too late. It may be good enough to pass an audit of the analyzed issue, but there are important benefits when your duplication rate is zero at all times. Hallmark even offers ways to make it difficult for competitors to get on your list.

  • Handling subscriber inquiries/phone calls (optional 800 number).

  • NAICS/4-digit SIC assignments (clerical effort enhanced with connection to on-line SIC manual and publisher-supplied directories).

  • Unit demographic maintenance via several options (i.e. lead-copy, consensus, header/trailer, directories).

  • Phone number appending.

  • Screening based on demographic response.

  • Home and business address determination and maintenance.

  • Caging and depositing cash receipts.

  • Handling subscriber correspondence.

  • Managing telephone calls for unit verification.

  • Directory lookup for qualification, new names, etc.

  • Preparing publishers statements.

  • Prepare or conduct BPAWW/ABC audits on premises.

  • Audit test samples sent to BPAWW within 3 minutes.

  • Maintaining invoice and renewal schedules.

  • Liaison with letter shop.

  • Scan Image and Data Capture all transactions.

  • Store images and source documents.